Resolve who's actually on your site. Light up your funnel to see where they've been. Find who's ready to buy right now. Reach them everywhere. Four connected layers, one system — no enterprise contract required.
Raw internet signal pours in. ~60% get identified, move through their journey and intent, and convert — while the few who drop away feed remarketing to become future customers.
The same identity-resolution infrastructure that powers Fortune 500 marketing teams — now built for growing businesses that can't afford to waste a dollar of ad spend.
* SOC 2 Type II and IAB TCF v2.2 are held by Delivr.ai, our data provider, whose identity graph powers these products. GDPR and CCPA/CPRA describe how Net Results Consults LLC handles your data.
Someone lands on your site, looks around, and leaves — anonymous. Enterprise brands don't live with that. They run a stack that turns unknown visitors into named, in-market buyers and follows them across every channel. That stack has been locked behind six-figure contracts and a full-time ops team. This is that stack, unlocked.
of the people who visit a typical site leave without ever identifying themselves.
is all a form fill actually captures. The other 98% never fill anything out — and you never learn who they were.
of your market is actively buying at any given time. Everyone else is budget you're spending on people who aren't ready.
duct-taped together is what most growing brands settle for — data that never talks to itself.
An Identity Layer is the connected set of systems that turns anonymous website traffic and open-web audiences into named, understood, reachable buyers. It has four parts: identity resolution (who is this?), buyer-journey mapping (where are they in their decision?), intent audiences (who is in-market right now?), and omnichannel activation (how do you reach them?).
Most businesses treat visitors as sessions — a page view, a bounce, maybe a form fill. An Identity Layer sits underneath your marketing and resolves those sessions into people: the same person across devices, visits and channels. Each part is useful on its own. Together they compound, because resolved visitors sharpen your intent audiences, and intent audiences feed your ads.
Not to be confused with a CDP, which organises data you already hold about people you already know. An Identity Layer works upstream of that — on the people you haven't met yet.
It's the master map that ties every scattered signal a person leaves — devices, browsers, email addresses, home addresses, site visits — back to one real human. Without one, every visitor is just an anonymous session. Ours is deterministic: people are matched against verified records, not guessed at from behavior.
Identity & intent data provided by Delivr.ai, our data provider.
Match the unknown visitors on your site to real, contactable identities — so "someone was here" becomes "here's exactly who, and how to reach them."
ID-Resolution.comMap every identity to a stage in the buying journey, so you know who's just looking, who's comparing, and who's close.
BuyerJourney.netBuild audiences from real intent signals — the people actively in-market for what you sell, not a lookalike guess.
IntentAudiences.comTurn those audiences into live campaigns across display, social, email, and CTV — one push, everywhere your buyers already are.
OmniChannelAds.netBought separately, these are four disconnected tools. Wired together, every stage feeds the one after it — resolved identities build sharper journeys, journeys sharpen your audiences, and better audiences power reach that actually converts. That compounding is the whole point. That's the layer.
Someone shows up, shows interest, and leaves anonymous. The Identity Layer puts a name to them and closes the loop — same play, whatever your payoff looks like.
A guest checks your rates and books on an OTA instead. Resolve that anonymous visitor, reach them before they leave the funnel, and win the stay direct — keeping the 15–20% you'd have handed the OTA.
Someone lingers on your portfolio, then disappears. Put a name to them, follow up across email and social, and sell the print, the original, or the commission — instead of hoping they come back.
Most of your browsers and cart-abandoners are anonymous to you. Resolve them to real people and retarget everywhere — not just whoever your pixel happened to catch before they cleared cookies.
See which nearby prospects are actively researching your service right now, and reach them first — before the competitor down the street ever knows they were looking.
Book a short walkthrough and I'll show you the Identity Layer end to end — resolve, understand, target, reach — mapped to your business. Pick a time that works:
Prefer email? jessica@netresultsconsults.com